Mon 27 May
Desktop publishing doesn’t really get a lot of press anymore, but it’s truly amazing how far it’s come, even in the past ten years. A Behavior client needed some quick’n’dirty business cards using designs from an in-progress identity development project, so I went out and bought a pack of Avery Clean Edge Ink Jet Business Cards. They’re blank, perforated letter-size sheets that run through an ink jet printer. With their ingenious, invisible perforations, and the astonishing print quality of my Epson Stylus C80, it’s almost impossible to tell the end product didn’t come from an offset printing press.