The ‘i’ Is for Indie

It’s a relief to me that earlier this week Apple finally gave a presentation to independent music labels on the subject of getting their music into the iTunes Music Store. As these first-person notes on the meeting suggest, the company is serious about diversifying the content for sale via their breakthrough foray into music retailing. That’s great news, because as I mentioned when the store debuted, its offering of actually interesting music leaves much to be desired. If enough indie labels come aboard — and all signs indicate that they’re champing at the bit to do so — it will exponentially improve the value of the iMS, at least to my mind.

+

One Comment

  1. I agree. I was on my friend’s powerbook taking a look around and getting a feel for the iMS, and while I like it, I thought it felt a little nostalgic, as if I would only download older albums from my youth, as opposed to anything of a newer nature. Of course, I don’t listen to much mainstream music. Bringing indie labels on board is almost a no-brainer given Apple’s own sort of indie cult status with Apple users leaning towards creative types and thus makes all the more sense.

Thank you! Your remarks have been sent to Khoi.