Thu 06 May
Greg Storey posted an interesting and thoughtful exercise on information design last month over at Airbag.ca, in which he suggests that a better sense of design might have benefitted the Bush administration in August of 2001, when they apparently underestimated — or wantonly disregarded — a series of warnings that Osama bin Laden and al Qaeda had intentions to attack the United States.
His post is altogether earnest and well-intentioned, and I applaud him for it. The point he’s making is a good one that designers have been trying to get the world at large to understand — and with increasing seriousness — over the past few years: good design can have monumental impact on the effectiveness of information. Still, I can’t help but be a smartass about it.
So I was thinking: one thing that even Greg’s improved Presidential daily briefing might benefit from is more zing in the copywriting, as Larry Tate might say. I mean, Greg’s format is spot on in terms of visual prioritization, but had it been in use that August, I think President Bush would still have read it something like this:
Here’s a version where the copy is a little ‘bolder.’ Hopefully, something like this might have gotten Bush off the ranch, but really, you never know, do you? There’s no point in dwelling on past mistakes. Unless they were committed by that no good bastard Bill Clinton. Him we’ll fry.