is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Vice President of User Experience at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
The latest in my string of side projects is now shipping today: a modest contribution that I made to El Boton, a limited edition set of one-inch pins brought to you by Naz Hamid and Andrew Huff. This is the second set of buttons that they’ve put out under the El Boton banner, and it includes six unique designs from Jim Coudal, Dave Shea, Jason Santa Maria, Greg Storey, Naz himself, and yours truly.
Here’s a closer look at my design, both in its original form as an Adobe Illustrator layout and as photographed by Naz for El-Boton.com. It’s a typographic combination of two very different faces: Helvetica, of course, and Fette Fraktur. Admittedly, it’s not the most ingenious combination of contrasting typographic styles ever (in fact, it’s quite obvious), but I think the expletive adds a nice, juvenile and incongruously emphatic little twist to it. I like this design enough that I’ve been thinking of turning it into a tee-shirt; would you buy one? C’mon, what’s more attractive than a swearing typographic nerd?