A whopper of a deck from the amazing Jeff Croft. This is an excellent — really, I mean excellent — primer on how to achieve superior typography in a medium that does almost everything it can to make such a thing painfully difficult. It’s conceptual and practical at once, and somehow manages to be succinctly readable while making both kinds of points. I cannot emphasize enough how useful it would be for everybody working in this medium to spend time reading every single slide. I did, and I learned a lot. After you read it, email Jeff to say thank you.

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