Make the Numbers Bigger

Make the Numbers Bigger

I saw this event boat docked on the banks of the Rhône River while I was visiting Lyon, France just after Christmas. Why exactly the Helvetica Black numbers were painted at such a large scale I can’t say, but readers fluent in French may be able to glean more from the boat’s promotional Web site. More views in full-color at Flickr, too.

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  1. There’s little information available on the website about this, but the painted number (01046) seems to be related to the boat’s maximum tonnage: 1046 tons.

  2. This boat is a place you can rent to organize events, so the markings are merely eye-candy.
    And yes, it seems that they refer to the maximum tonnage of the boat.