Version 7.1Mon 09 Feb
2009
NYT: Michael Bierut in the Preoccupations Column
Embarrassed I missed this on Saturday, but here it is: the incumbent dean of design on his early career as a graphic designer. “If you worked in a design studio in 1980, you were surrounded by colored paper, rubber cement, X-Acto knives and cans of aerosol spray glue. Our work, whether an annual report or a poster, was done by hand.”
Remarks 4 total remarks were added before the post was closed.
Aijaz
Thanks for posting this. I let out an audible “Ohhh” at the last line.
Chris Swift
Great article, really miss the days of tactile design - would have loved to study under Vignelli.
Paula Scher tonight @ FIT !!
marc
great post, thanks.
E Guier
I am reading articles from top to bottom. So I read about Pepesico/Tropicana’s packaging change shortly before this. I can’t help but feel that Mr. Bierut sums up what went wrong for Tropicana.
“Still, I wonder if we haven’t lost something in the process: the deliberation that comes with a slower pace, the attention to detail required when mistakes can’t be undone with the click of a mouse.”
