Subtraction

In January, Newsweek ran a cover story on the two “Matrix” sequels. Premiere Magazine featured the first of those sequels under four “collectible” covers. Keanu Reeves is on the cover of GQ Magazine. Britian’s Empire Magazine has four holographic covers featuring The Matrix. Reeves, Carrie-Ann Moss, Lawrence Fishburne and producer Joel Silver all appeared on The Charile Rose Show” last night. This week’s issue of The Village Voice includes an article called “Hacking the ‘Matrix’ Master Code.” The New York Times ran a puff piece on Sunday about the movie’s origins and influence on contemporary cinema. Atari’s companion videogame “Enter the Matrix” has sold 4 million copies in its initial order alone. A DVD of animated shorts called “The Animatrix” is being marketed now for an early June release. Officially sanctioned Matrix swag is now available for online purchasing at TheMatrixShop.com.

This list is hardly exhaustive, even. I’m still looking forward to “The Matrix Reloaded,” but all this media saturation is starting to turn me off.