Wed 19 Jul
2006
This just in: real, honest-to-goodness, printed tee shirts featuring the “Hel-Fucking-Vetica” design that I produced for El Boton some months ago. The feedback I got back from that button was sufficiently positive that I decided to take a chance and run a limited number of these shirts to sell here at Subtraction.com.
They’re printed on high-quality, light blue American Apparel tees in super-sexy cyan and magenta, echoing the original button design without veering too far off into its divisive, hot pink color scheme. The good news is that they’ve literally just left the shirt printer’s yesterday afternoon, but the bad news is that I have about ten days of vacation starting tomorrow, so I won’t be able to start selling them until I get all my ducks in a row, probably sometime in August or early September. Stay tuned, and keep that credit card handy.


I really like the new color scheme. The smaller text is a bit distracting. It might have been nice to put that on the back, but probably more expensive.
I'm still not sure if the design is in support of or against the use of Helvetica.
Are you going to get a model to show them off?
I own a couple of shirts with the ol' F-bomb on them, and people of all shapes, sizes, demographics, and potty mouths all usually have the same general reaction of amazement that I would wear such a thing in public. So I'll be very curious to see how these sell. And I guess I'll have to own one. :D
HEL yeah, I need one of these :D Will you be shipping outside of USA? Like to Norway ;)
And now we wait...
Je ne comprends pas, Khoi. I can’t write “asinine” in a comment to a previous post (the word has nothing to do with “ass”), yet you can sell a T-shirt emblazoned HELfuckingVETICA?
Joe: I usually remove posts if I deem them to be excessively rude. Commenters can use whatever language they like, including "asinine" and "fucking," so long as they're not insulting in their tone. Sounds a little tricky, but it's pretty simple. Anyway, if you want to clarify this further, I'd be happy to do so via email, away from this thread. Thanks.
im getting one. hell fucking yea.
I can't wait ot get my hands on this shirt. I'm so excited!
I'm getting one. Bryan's getting one. Everyone behind me at WebVisions wants one.
You're the man.
Again hope you ship international, I'm a design student at University in New Zealand - it should go down smooth!
Do you ship to sweden? :)
I hadn't thought through overseas fulfillment yet, but I'll figure something out, especially if there's lots of demand. Thanks for your enthusiasm, though. I'll get the sell page for these things up as soon as I can!
and one for the hungarian people too pls :)
i dont get why people want this? what is it saying other than 'fuck'?
Nick: Actually, it says "fucking." That's the hook!
If you are gonna start selling it overseas, don't forget about Australia ;)
well, if i saw anybody on the street wearing this i'd think they were a fucking *gasp* idiot. sorry.
Looks awesome, I so want one! Please please do ship to the UK :)
This is probably the only shirt I will ever buy with fuck emblazoned across it somewhere. That said, I'm waiting for whenever these are ready.