Subtraction.com

Reboot

The Web design community — typified by the hotshots featured at Kaliber 10000 — inspires ambivalence in me. On the one hand, it’s a loose collective that’s capable of incredibly diverse expression and experimentation. I’m regularly amazed by what these design jockeys are capable of accomplishing without even a hint of monetary compensation. The community’s existence would almost be enough to refute the idea that lone geniuses are a thing of the past, if it weren’t for the fact that it can also seem mired in a kind of premature (and often immature) dogma — a male-centric sense of bravado and one-upmanship. Both sides are at play in the Reboot effort, being hosted by THREE.OH — an impressive and frankly ingenious organized intiative that aims to relaunch a host of redesigned personal Web sites on 01 May 01.

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