Subtraction.com

Reading About Talking About “Getting Real”

The Adobe Design Center, an online magazine exploring all manner of digital creativity, has just published an interview that I conducted with 37signals front man Jason Fried. At first glance, the presentation of the article looks misleadingly as if it focuses on me, when in fact it’s actually a serious conversation about Fried, 37signals and their “Getting Real” approach to Web application development. I tried to pose a string of serious questions as to the practicality of “Getting Real,” both to satisfy my own curiosity and also to try to get Jason to respond to some of the contradictory experience and feedback that I’ve heard about the approach. I think I did a pretty decent job that sheds a little bit more light on this emerging developmental philosophy, but you be the judge. You can read the interview here.

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