Subtraction.com

New Site, New Blog for AIGA New York

Yesterday we officially launched a brand new version of AIGANY.org which was beautifully and smartly designed by the dynamic duo of Greg D’Onofrio and Patricia Belen over at Kind Company. They’re a small but extremely talented shop in Brooklyn that’s doing some stellar work, including a terrific and invaluable resource commemorating the work of Alvin Lustig.

AIGANY.org is the official site for the New York chapter, not to be confused with AIGA.org which was famously and wonderfully redesigned earlier this year by Happy Cog for the national organization. Naturally, our site is focused on all the design-related events that the chapter puts on in New York City during the fall, winter and spring of each year. All modesty aside, it’s really a hell of a lot of stuff; you’d have to TiVo the majority of a television season just to attend half of these events each year.

So to help keep everyone apprised of what’s going on, this redesign features a new blog called, somewhat cheekily, DESIGNY (RSS feed). Get it? DESIGNY, design-y and design-New York? Corny puns aside, we’ve staffed this blog with a hand-selected coterie of up-and-coming design tastemakers: Randy J. Hunt, Louise Ma and Michael Brenner. Between them, they’ll be covering all of the events we put on, and more.

Like everything that a non-profit organization does for the first time, DESIGNY is a work in progress, so we’ll be fine-tuning it over the coming months. I should say that the blog and the site have also all been done with very little or absolutely no money… contrary to AIGA’s image as the premier trade organization for design, we have very little cash to spend even on something as important and high profile as our Web site. I say that to encourage folks to keep this ascetic reality in mind when providing feedback on what we’ve done on the site — constructive criticism, good or bad, is always welcome, but please remember that a hell of a lot of financially unrewarded volunteer hours went into getting us this far. I also say that to point out that these folks — Kind Company, Randy, Louise, Michael and our tireless Web maestro, Thomas Hines — deserve a special commendation for stepping up in service to the design community. They did awesome, as far as I’m concerned.

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