Subtraction.com

Testing, One, Two, Tees

It’s Friday and everyone’s exhausted, so I just thought I’d throw this out there to maybe brighten up a few folks. Herewith, test prints for a brand new batch of my Hel-Fucking-Vetica shirts. Yes, I’ve finally gotten around to re-running them — or am nearly ready to get them run, anyway. With a little luck, they’ll be ready in time for holiday sales and shipping. What better way to celebrate during the December holidays than with a little typographic profanity?

Color Ways

Right now though, I’m not prepared to announce when or how they’ll actually be sold, so please bear with me a little longer. In the meantime, note the slightly modified design and the new color palette (the F-word is run in an off-white ink on some of the shirts, and yes, the letter ‘k’ is a little messed up at the moment, but it’s only a test). These are quickie photographs with less than ideal lighting so the color is pretty inaccurate, but you’ll notice the tests were run on two different color tees: gray and dark gray, let’s call ’em. Which do you prefer?

Right: Note the F-word in off-white, at top, and pure white below.
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