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Dowling Duncan’s Proposed Redesigns of U.S. Currency

Graphic design studio Dowling Duncan created this attractive entry to The Dollar Redesign Project which proposes a Modernist take on U.S. currency. Some nice usability considerations have been factored into these designs: the bills are varied in size, with the larger denominations being longer; and the designs are oriented vertically. “When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically.”

Notwithstanding the fact that American popular taste has moved so far away from the International Style for design of government collateral that these proposals haven’t a prayer of being implemented in the real world, they’re nice works nevertheless.

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