Bassist Colin Greenwood pens a lengthy and very thoughtful reflection on the band’s experiences with the pay-what-you-like model under which their last album, “In Rainbows” was released, and how that experience informs their current thinking on ways to release its follow-up.
“Traditional marketplaces and media are feeling stale… and we are trying to find ways to put out our music that feel as good as the music itself. The ability to have a say in its release, through the new technologies, is the most empowering thing of all.”
It’s a very interesting essay on digital distribution from the vantage point of a content creator, albeit a highly privileged content creator. Definitely worth reading in its entirety here.
I’m not very forthcoming about my attitude towards Radiohead mostly because it doesn’t seem that interesting for one to declare that one is a fan of the band. But I’ll say: I can’t wait.
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