Subtraction.com

The Job: a Michael Mann Film Festival

Design student Joe Golike created this hypothetical festival of films by director Michael Mann for an assignment at the Academy of Art. The choice of Mann as the subject for this end-to-end identity design project was inspired in part by a blog post I wrote in 2009 about the director’s two most recent movies. Golike’s designed a whole slew of collateral including a poster, a catalog, schedules, DVD packaging, even a soundtrack. Be sure to see the process journal he created that describes the entirety of the project. Very nicely done.

See the project overview here.

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