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Big Active Music “Packaging” for Mark Ronson

Eye Magazine spotlights London design studio Big Active’s amusing response to the challenge of contemporary music packaging. Digital music formats have essentially destroyed the album cover, so for a release from Mark Ronson & the Business Intl, Big Active created a barrage of record covers embedded with the music via the capable but little-promoted iTunes LP format. The experience approximates flipping through Ronson’s record collection (which explains why the designs are cheekily reminiscent of the 1980s), a recreational activity that is becoming fetishized as quickly as it disappears.

Read more, including a link to an interview with Big Active, at Eye Magazine’s site.

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