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The Story Behind Steve Jobs’ Black Mock Turtlenecks

Earlier this afternoon I posted this on Twitter and it proved pretty popular, so I thought it worth posting it here too: Gawker has an excerpt from Walter Isaacson’s forthcoming biography of Steve Jobs that gives some background on how Jobs came to choose this uniform. Read the article here.

I figured posting it here would also give me an opportunity to reprint one of my favorite quotes from David Byrne: “People will you remember you better if you always wear the same outfit.” I’ve always liked that one.

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