Subtraction.com

San Francisco MUNI Rebranding Concept

S.F.-based designer D. Kim worked with a friend on this superbly executed reworking of the MUNI logo, which no one would design from scratch today but that has achieved a well-loved, iconic status in the city. The new version upgrades the original to something much more aesthetically pleasing without sacrificing an ounce of its original spirit.

See the whole presentation here. (Via Brand New.)

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