is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Here’s the new Airbnb logo. They call it “the Bélo.”
Apparently no one checked for inadvertent sexual connotations. The mark looks like an abstraction of ALL the private parts.
I can’t pretend to know what went into designing the Bélo, but the end result is surprisingly tone deaf. This seems like a case of a still young startup that wants to assign meaning to its stratospherically successful brand so badly that it has quickly gotten in over its head. The story that Airbnb tells in order to contextualize its new identity seems similarly hamfisted and overly self-important to the point of satire. Airbnb is successfully disrupting the tremendous and staid lodging industry, but it’s hard to imagine this particular combination of pomposity and message mismanagement from say Holiday Inn.+