is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.
+Apple’s San Francisco Typeface
The mystery of the Apple Watch typeface was solved yesterday when Apple released WatchKit SDK. The typeface is called San Francisco, and, as Co. Design remarks, it was seemingly inspired by similar typefaces Helvetica and DIN.
Twenty-three versions of San Francisco are available to download with WatchKit (though you can download it alone via this Dropbox link), but Apple hasn’t released any marketing materials for it. There’s no parallax-scolling microsite, no video, no highfalutin language about the typeface’s unprecedented breakthroughs or how it augurs some new age in device interface type design. That’s nice.
More at fastcodesign.com.
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