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The mystery of the Apple Watch typeface was solved yesterday when Apple released WatchKit SDK. The typeface is called San Francisco, and, as Co. Design remarks, it was seemingly inspired by similar typefaces Helvetica and DIN.
Twenty-three versions of San Francisco are available to download with WatchKit (though you can download it alone via this Dropbox link), but Apple hasn’t released any marketing materials for it. There’s no parallax-scolling microsite, no video, no highfalutin language about the typeface’s unprecedented breakthroughs or how it augurs some new age in device interface type design. That’s nice.
More at fastcodesign.com.+