Subtraction.com

The ‘i’ Is for Indie

It’s a relief to me that earlier this week Apple finally gave a presentation to independent music labels on the subject of getting their music into the iTunes Music Store. As these first-person notes on the meeting suggest, the company is serious about diversifying the content for sale via their breakthrough foray into music retailing. That’s great news, because as I mentioned when the store debuted, its offering of actually interesting music leaves much to be desired. If enough indie labels come aboard — and all signs indicate that they’re champing at the bit to do so — it will exponentially improve the value of the iMS, at least to my mind.

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