Subtraction.com

What Everyone’s Swearing This Season

Finally, right? Those long-awaited “Hel-Fucking-Vetica” tee-shirts that I printed this summer are done and available for sale. You can buy yourself one this very minute over at the brand new Store.subtraction.com. There’s only one hundred and fifty of them — that’s all I printed this time around — so hurry and get yours now.

My apologies to those of you who have been waiting patiently for them; I had to put a little extra effort into this to make the shirts really worthwhile. It’s pretty important to me that they all sell, and not just because I don’t want to be stuck with dozens of profane tee-shirts on my hands.

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Below: Tee’d off. These tee-shirts, now for sale!

There’s no advertising on Subtraction.com, as you may have noticed, and for the time being I’d like to keep it that way. It’s just nice, I think, to have at least one space in my life where there’s no advertising (at least none from third party advertisers, anyway). In lieu of the potential income that Google ads might bring me, I’m going to slowly start to look for non-obnoxious ways to make money off this site; this tee-shirt is the first attempt. If you like this shirt or love Helvetica, and/or if you’re a regular reader of Subtraction.com, then it would mean a heck of a lot to me if you buy one of these fine garments.

To sweeten the deal, I tried to make this package as attractive as possible. They’re printed on high-quality American Apparel Model No. 2001 tees, which are, without a doubt, some of the nicest general purpose tee-shirts that you can get, in case there’s anybody left out there who doesn’t know yet. All I wear, for the most part, are American Apparel tees.

You’ll also get the original El Boton button, which is what started this whole Hel-Fucking-Vetica idea. I’ve also prepared a ‘tag’ to certify that these are, in fact, authentic Subtraction.com tees from the limited run of one hundred and fifty. These tags were painstakingly prepared by hand. Well, I printed them on a color laser printer, but I manually trimmed each and every one of them and then signed and numbered all hundred and fifty by hand. Youch. I think it was all worth it, though, and I hope you do too. Get yours now!

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