This Could Be Google’s Design Moment

Last week’s news that Apple CEO Steve Jobs is taking a medical leave of absence led many people to wonder whether the company truly has a vision that will sustain it in his absence. I happen to think that in the short term, at least, Apple will be just fine, but it’s interesting to note that implicit in this worry is whether Apple’s singular attention to good design will continue to prosper. Which is to say, perhaps the paramount anxiety surrounding Jobs’ leave — and his inevitable departure, whenever that is — is whether it represents the point at which Apple’s ability to design wonderful products went on the decline.

It’s true that when visionaries leave a company, a lot can go wrong, though of course right now it’s impossible to know for sure what will happen. But by the same token, major shifts in leadership are also an opportunity for a company’s design acumen to improve.

This is what I’m hoping happens over at Google where, as also reported last week, Eric Schmidt is handing over the reins to co-founder Larry Page. Page is an engineer, of course, and quite private, so I have no particular insight as to whether he has any meaningful appreciation of design. But as a founder he has a unique power to influence the priorities at his company, and as the new CEO he has a unique opportunity to imbue his organization with a new design sensibility. If he wants to.

And hopefully he does. Few companies seem to understand the concept of design so cannily and yet so incompletely as Google does. It’s abundantly evident that they pay exceedingly close attention to usability and they slave over getting that right. And yet the total, intangible effect of their hard work is little more than the sum of its highly efficient parts. Google products are rich with design intelligence, but they also suffer from a paucity of design inspiration. They could be so much more than they are — they could be surprising, witty, fun and, yes, they could be truly beautiful. (Read former Google designer Doug Bowman’s notes on this for added perspective.)

We tend to think that design is a function of good process, well-structured organizations, and copious time and budgetary resources. But design is just as much a function of leadership. Who’s in the top seat matters very much to whether a company can design well. If the leader cares passionately about producing amazingly well-designed products, then you can get a string of indelible successes that capture the popular imagination like we’ve seen at Apple for the past decade-plus. We haven’t seen that kind of result from Google during that same span of time, though. Beyond the iconic minimalism of the original Google home page, not one of their subsequent products has truly inspired us. I hope that Larry Page realizes that, with the resources and design talent he probably already employs, there’s no reason that has to continue to be the case.

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Verizon Monologue

Over the past dozen years or so, I’ve used mobile phones on the AT&T, Sprint and Verizon networks. Of them all, AT&T’s service has been the worst, but it’s much better now than when I first tried it in 1998. By no means am I completely satisfied with AT&T, but I spend little time lamenting its shortcomings.

On the other hand, my experience with Verizon’s customer support — in the years just before the iPhone debuted — was by far the worst of any of the three carriers. The worst. I found them unhelpful, often rude and sometimes even hostile. They also seemed to operate under a set of corporate rules that seemed decidedly unfriendly to customers. I disliked every minute of my time with Verizon, and I was glad to be rid of them.

So I just hope people who have been anxiously awaiting the now-real Verizon iPhone are greeted with a revamped customer service experience, that Verizon has turned a leaf and found a new focus on making life easier for their customers. In any event, I’m going to stay with AT&T.

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iPad Magazines Go to ’11

It’s still too early for me to say “I told you so” about iPad magazines, but nevertheless I think it’s worth pointing out that the current evidence shows that this format is not doing well. The Audit Bureau of Circulations, which is sort of like the Nielsen of the print magazine industry, reported that sales of magazine apps across the board, from Wired, GQ, Vanity Fair and others, slumped precipitously towards the end of last year. More on the specifics in this article from paidContent. The bloom is off the rose, I think, and the reality that people just don’t like to consume magazine content in the monolithic, issue-centric form that these apps take has caught up with the irrational enthusiasm that we saw in 2010.

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What’s Old Is New Again on iPad

There’s a brief article over at The Atlantic about “Fresh Flowers,” a current show of David Hockney’s recent iPad and iPhone paintings. Using the popular painting app Brushes, Hockney is creating a new painting every few days, then electronically transmitting them to the exhibition space in Paris where they’re displayed on screens. I find the paintings themselves very unremarkable (some are quite bad, even) but I do think they’re interesting for a few reasons.

First, they imply an endorsement of the touch devices like the iPad as a tool for making art by a big (huge) name artist whose fame was forged in the pre-digital world. That credential matters to some people, because it demonstrates, however weakly, that this new and unfamiliar device is not just a passing fad. Hockney’s motivation for creating these paintings was presumably that he found the iPad interesting and worthwhile; he certainly doesn’t need it as a gimmick to burnish his already sterling reputation. When a leading light of the art world shows interest in a medium so young, it speaks volumes. To some people.

More telling I think is the kind of work that the artist decided to create. You can argue over their artistic merits all you want, but what strikes me about Hockney’s iPad paintings is that they’re surprisingly unimaginative emulations of another medium. The iPad is a full-fledged computing device capable of doing many, many different things. But reproducing the quality, texture and aesthetics of analog paper, canvas and paint seems to be one of the least interesting of them all, at least to me. Someone like David Hockney, you’d expect, would be able to show us entirely new worlds through drawing on a device like the iPad. Instead the works in “Fresh Flowers” are faint echoes of a world we already know very well. They’re pretty, but they’re boring.

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Moving to a New Mac

The 24-in. iMac that I’ve owned for four years is now retired. In its place, I’ve got a brand new, 27-in. iMac with a speedy i5 processor and a capacious hard drive. I’ve actually had this new machine since just after Thanksgiving. I didn’t set it up until this past weekend, partly due to my hectic work and family schedules and partly due to the fact that I was dreading the setup process.

In the past, it’s been my habit to take the route of many conscientious geeks, opting to build each new system from scratch. That’s always meant manually installing every application and every utility, re-creating every preference or setting from scratch. Very time consuming, yes, but it always gave me peace of mind that my new system was truly a fresh start, free of the cruft that had accreted in my previous system.

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More on iPad Magazines

I want to thank everyone for the overwhelming response to my post from yesterday, “My iPad Magazine Stand,” in which I laid out my thoughts on why most of the current crop of iPad magazine apps have dim prospects for long-term success. The thoughtful comments left here on the blog as well as the steady stream of RT’ing on Twitter have been terrific. It reminds me how lucky I am to get consistently intelligent and lively conversation in response to what I write. For a blogger, there’s nothing better. (It also makes me glad as heck that I didn’t follow my original instinct; when I finished my first draft of that piece on Monday, I actually decided not to publish it, fearing it was too shapelessly reasoned.)

In fact, I had wanted to jump into the conversation myself earlier but I’m under two deadlines at the moment so life is kind of hectic. Plus, I often like to see comment threads play themselves out without my interference before I engage — I find that the general direction of a conversation evolves more naturally if I hold back from potentially derailing it too early. After following along for a while though, there were a few quick things that came up that I felt I should respond to. So this morning I started adding a comment at the end of the thread but, as it got lengthier and lengthier, I decided to publish it as this blog post instead.

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My iPad Magazine Stand

Because I recently left a job at one of the most prominent publications in the world, people often ask me about my opinions on the cavalcade of publications rushing to the iPad — those apps designed and developed by newspapers and magazines principally to deliver their print content — and the chances I see for their success. So here it is.

To start, I think it’s too early to say anything definitive about whether these apps will become lasting delivery mechanisms for print content and brands. There’s still a lot that we don’t know about the iPad and its forthcoming competition, particularly about how user behavior will evolve as these devices become more integrated into daily life. So while I may use some definitive language in this admittedly very long blog post, I freely grant that the future is a mystery to me as much as anyone.

Actually, in conversations with people I know at various publications, I’ve been quite surprised by stories of strong advertiser interest in these apps. Anecdotally, publishers report heavy demand for advertising space, and in some cases apps have sold out of their ad inventory through the end of the year or even further.

That’s an encouraging indicator, but I think it may be more a sign of a bubble than the creation of a real market for publishers’ apps. According to Advertising Age, the initial enthusiasm for many of these apps has dwindled down to as little as one percent of print circulation in the cases of some magazines.

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iPhones for the Under-Two Set

My fourteen month-old daughter Thuy (who is completely adorable, by the way) adores few material objects in this world more than she does my iPhone. Among all of the toys that we’ve given her, and even among all of the things that she’s turned into toys, the iPhone is the one that consistently grabs her attention in almost any situation.

She’s at an age though where she doesn’t really use the phone so much as she just randomly handles it, pushing buttons on the screen here and there, turning it around, even holding it up to her ear (often backwards or upside down) to babble a conversation to some imaginary friend on the other end of the line. Mostly she’s just imitating what she sees her mother and me do when we use our iPhones, but it doesn’t change the fact that it can command her attention for ten or twenty minutes at a time — and for a parent of a young child, that’s gold.

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Apple Blinks in the Living Room

AppleTVNo one’s happier than I am that Apple hasn’t thrown in the towel with its living room efforts. After much neglect, the new Apple TV, announced today, is a step in the right direction: sleeker in size, more capable in content access, network savvier in its diskless approach to media, and — the clincher — more wallet-friendly at US$99. That’s a winning combination, I think.

On the other hand, this new generation of Apple TV doesn’t appear to do too much more that I can’t already do with the older Apple TV and the Netflix Instant Watch-capable Blu-Ray player that I currently have in my living room. In fact, it’s telling that it’s still called just “Apple TV” without some new suffix indicating that it’s a second generation product. For all intents and purposes, it’s the same as what I already have.

That’s fair. I’ve always thought the core Apple TV feature set makes for a device that can do well in the marketplace, and its new price point and other alterations give it a fighting chance.

However, when rumors of an Apple TV reboot first started gaining momentum, what I hoped for was that Apple would undertake a bigger challenge than just making it a more attractive device for consumers. Much in the same way that they fixed the mobile space with the iPhone, and much in the same way they’re trying to fix the problem of true consumer computing with the iPad, I hoped that they would also try to fix the living room. This is a challenge that I wrote about in a general way a year ago in a blog post called “The Living Room Problem,” but luckily for those reading now, I’m going to revisit those sentiments here.

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