is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.



  1. Hello!

    My name is Lindsay Edwards and I am a freelance writer.

    I appreciate you probably get pitches like this all the time, but I would really love to write a custom guest post for you. I can write on a topic you feel would fit best with your blog’s readership. If you would prefer, I can suggest a few post titles of my own.

    Can you please let me know if this is something you would consider?

    Thanks so much for your time and consideration. I’m looking forward to hearing back from you.

    Best wishes,
    Lindsay Edwards

  2. Long time reader, first time commenter. (Saw you speak at Philadelphia University years ago, in fact brought the entire studio to the presentation. It was a great talk!)

    As thoughtful as you are as a designer, I wanted to see if you ever thought about a ‘smart’ trunactor. One that knows that with only a few words left, to just include all the copy and not show the ‘continue’ reading link. Or one that truncates sooner so there is a decent amount of content left to read after the click.

  3. Hi Khoi, I came across your old post about people asking you about getting an UX Graduate degree and I thought I’d add my name to that list. I have a degree in Design but I’m thinking about getting an Industrial Design graduate degree with the end goal of becoming an Interaction/Usability professional. However, I’m concerned about taking on more debt so I wanted to ask you about how you became an UX designer without schooling and get your advice about alternative paths that I can consider. Thanks for your help, -Chris

  4. Hello Mr. Khoi Vinh,

    My name is Greg Manley and I am an associate producer at the 5by5 broadcast network. I know you get a ton of email so I’ll keep this short and sweet. I am contacting you because 5by5 has launched a new show, The Dan Benjamin Hour, and we would like to invite you to be a guest. You can call in via Skype and most calls are between 15-30 minutes in length. More information about the show can be found at danbenjamin.com

    If you have any time available please let me know. I look forward to hearing from you.

    Thank you,


  5. Hey Khoi, i bought your Book – Ordering Disorder – Grid Principles for Web Design and even it is a bit old i’ve started reading it and i enjoy reading it. I’m a web design student and i want to really know, how to make a good grid decision for my web projects. My Question is: Do these planning principles and the execution still apply for responsive web design? Sorry, i’m confused about grid systems and stuff. I planned for example a 12-grid so i calculated 1/12*100 = 8.333333333333% and so on till i got 12 (sm-1 8.333%, sm-2 16,666666666667), then i used this for media queries with small devices, mid devices and large devices. For all the devices the same percentage base columns. Or should i recalculate the grid based on the media queries breakpoints for example, say max-width 600px (later 600px calculated to em’s). I can’t find anything on the Internet that is describing that problem. Sorry, maybe i’m overthink that matter and i should just stick to a 12-grid or 16-grid system for all purposes. Hope you can help me? Today i will start Chapter 2.

    Have a nice day and best…


  6. Helpful post , I loved the information ! Does anyone know if my assistant might be able to obtain a sample a form version to type on ?

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