ThinkUp Transforms

Since leaving Etsy over the summer I’ve had the good fortune of working on lots and lots of interesting things with lots of interesting people. At some point, I will provide a more thorough accounting of what that stuff is, but one of the best projects on my plate is helping my friends Anil Dash and Gina Trapani with their new company ThinkUp.

ThinkUp was actually an app before it was a company. In fact, you can download the open source version right now, which you can install on your own server. Even with that old school distribution model for Web software, the product has already gained a devoted following of tens of thousands of users. Now Gina and Anil are transforming it into a centrally hosted service, easy enough for everyone to use without having to wrestle with the complexity of running your own server.

What is ThinkUp? Anil and Gina answer that question in great detail here and here, but I like to think of it as an insight engine for your social network activity. It looks at your postings and returns a myriad of fascinating statistics and revelations about the who, what, where, when, why and how of your tweets and updates. Aside from being really smart, it’s also loads of fun.

Gina and Anil’s ambition is not just to transform ThinkUp into a much easier to use, much more robust product, but also to build a new company in the process — a different kind of company. Like any startup, they want to achieve hockey stick growth, but they also want to do that in the framework of “a great tech company that’s focused on doing the right thing for our users, our community, and the Web.” They are just as proud of the list of privacy-compromising features that ThinkUp doesn’t engage in as what the software does do.

To pull this off, they are in the middle of a crowdfunding campaign that will fuel this journey. I encourage you to read all about it on the campaign page to get a sense of how unique their mission is, and join the campaign.

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At Home with Facebook Home

I took a so-called “stay-cation” last week to work on the house. I also spent a bit of time playing with Facebook Home on my HTC One X. I was excited to try it, because the prospect of adding a layer of elegance on top of my One X, which is awkward in just about every way, was very appealing.

Facebook Home delivers on that promise, if not completely then at least on a few levels. Installation was painless, and the immediate experience of running what essentially amounts to a Facebook-fueled screen saver on my phone’s home screen is a powerful emotional moment. I found myself getting pulled into Home often, flipping through many more status updates than I normally do on Facebook’s Web site. Its full-screen pictures are truly beautiful; Facebook’s engineers and designers have pulled off some fancy trickery that makes just about every image — and every status update comes with an image — look great.

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Flickr for iPhone and the Long Road Back

When Flickr released a major update to its iPhone app last week, it seemed to jolt the long-neglected photo sharing network back to life. Suddenly, my activity stream was lighting up with scores of new contacts (I guess they got rid of the term “followers”?), a level of commotion that I hadn’t seen from Flickr in a long, long time.

But, over the past few days of using the app, I’ve noticed that this new activity is worryingly shallow. The vast majority of what I see is people adding me as a contact, but there seems to be little engagement beyond that. For example, Sunday night I posted this photo of my daughter at her ballet recital. As of this morning, it had received just a few dozens views, one favorite and no comments. For comparison, I posted the same image, with the requisite filtering and cropping, to Instagram this morning. Within a few hours, it already had twice as many favorites and several comments.

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Consolidating Email Updates

By 11:00a this morning there were already over a dozen examples of what email professionals call bacn (pronounced like bacon) in my inbox. Bacn is the euphemistic term for subscribed email, automated mailings that a user has opted into, as opposed to the more commonly known spam, which is generally, but not always, unsolicited email. It’s not as valued as personal email written by real humans, but it’s better than junk mail.

Bacn includes newsletters, alerts, daily deals and assorted marketing messages from companies that I’ve transacted with in some form before. Most of these messages I ignore and some I will peruse occasionally, but the bacn that I pay the most attention to is the kind that updates me on activity from my social networks; notifications automatically generated when someone has liked or favorited one of my posts, when someone has tagged me in a photo or mentioned me in a tweet, when someone has added me to a group or list, etc.

Basically, the stuff that’s about me specifically is what interests me. But even then, the volume of these emails is too much to handle. I’ve already turned off bacn-generating settings in Twitter, Flickr, Foursquare and others — and those are the networks that I actually use.

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