The Elements of My Style

Setting aside whether the aesthetic or style of my design is particularly original or not, I have a way of solving design problems that’s predictable, at least. For better or worse, there are certain tropes, tendencies, tricks and clichés that I repeatedly enlist in the pursuit of a design solution. I thought to myself the other day, wouldn’t it be fun to list them all out?

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New York to Boston to Denver, and Back Again

That was a busy weekend. Here’s how I spent it.

I woke up at about 4:00a on Friday morning and flew to Boston for the Society of News Designers conference, which was great fun. In our session just before lunchtime, Tom Bodkin and I had a very lively public debate about the merits and flaws of digital design, which I think some members of the audience recorded. I’m only sorry I couldn’t have stayed longer.

Then it was off to Denver for the AIGA National Design Conference. I got just a few hours of sleep that night before reporting to the impressive and immense Denver convention center (they have an awesome sculpture of a bear giving drivers-by the ass in front of the building) the next morning, to be introduced for my solo talk by the extremely classy Kurt Andersen, who asked me some sharp follow-up questions after I was done. It was a little frightening, too, to speak for twenty-five minutes in front of some 2,500 attendees, but I’m proud to say that I did not mess up, at least.

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Standing in the Drop Shadow of Usability

There’s a crucial part of interface design that vexes me and it’s iconography, the discipline of crafting highly communicative, aesthetically efficient pictorial symbols in miniature. It takes a special combination of artistry, patience and visual economy in order to get it right, and I’m in awe of everyone who has this skill. (I’ll say also that there are many folks who are competent at this art form, but exceedingly few who are truly good at it.)

What confounds me about iconography, though, is only partly the fact that I’m astoundingly no good at it. It’s also the idea that the idiom of icons, at least in its current state, stands at a polar opposite to my own sensibility. To be specific: the majority of commonly accepted and commercially functional icons in use today are visually literal — they represent objects or combinations of objects, even if they are intended to stand in for abstract concepts — and they’re almost exclusively dimensional.

By contrast, I like incredibly abstract and minimal graphical elements. For me, a simple, one-pixel straight line is practically a revival of the Rococo style. If I had my way, the only pictorial components of my design work would be the pictures: photographs or illustrations. Everything else would be simple and elementally native to the browser, or whatever other rendering mechanism I’m working with. Which is to say, you’d only ever see lines and boxes — and flat ones at that. No shading, please, and no three-dimensional modeling.

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A Brief Message, Briefly

AIGA Executive Director Ric Grefé has written a powerful piece for us over at A Brief Message. It’s a timely reminder for today, the sixth anniversary of September 11th, in which he encourages designers to take advantage of the unique opportunity we have to effect change in the world. I found it to be stirring and quite inspiration, and I think it’s well worth reading. Plus there’s a beautiful illustration by Viktor Kohen, a true master of the medium, that quite remarkably interprets Ric’s words.

Also, in case you missed it, last Thursday, we ran a terrific Message from Debbie Millman about design and beauty, which was illustrated by the singularly talented Felix Sockwell. As it happens, Felix will be appearing for AIGA New York tonight at the first of this season’s Small Talks. He’ll be joined on stage by Peter Bell and Herman Miller, Inc.’s Steve Frykholm to talk about how they collaborated together on that company’s “Be” product line. I’ll be there and please say hello if you’ll be too — though unfortunately it’s sold out if you don’t have tickets already.

Okay, I promise not to alert you here every time we post updates to A Brief Message. For now, you’ll just have to forgive my continued excitability; we’re having a lot of fun on this project.

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Form of… a Book about Forms!

If you design Web pages with any kind of transactional component and you’re not paying attention to this, then you should: the talented interface designer Luke Wroblewski is currently in full promotional mode for his upcoming book “Web Form Design Best Practices,” to be published soon from Rosenfeld Media.

Clearly, they’ll have to come up with a sexier title than that if they ever adapt the book into a major motion picture, but at least it makes no bones as to what it’s about: designing highly intuitive and efficient forms for capturing user inputs on the Web. You can get a kind of preview of the content over at his blog, where this one essay on optimizing sign-up forms for wireless networks will teach you more about the art of interaction design than most courses will teach you in a year.

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Now Fully Cooperating with Google

If you’ve ever used the built-in site search on Subtraction.com then, well, my apologies. Believe me, I was fully aware that searching this site via that creaky old CGI script was more or less the equivalent of mailing in a question to the Library of Congress and checking your mailbox every day for a reply after working in the fields. That is, it was slow search. I just didn’t have the means to fix it.

All that’s changed, because searching this site is now powered by the brute, irrepressible and undeniable force of Google. They’re a little company on the West coast that specializes in helping you find stuff on the Interweb. And they’re quite good at it too, so the results should be pretty satisfying. Give it a spin; you’ll notice a bajillion-fold speed increase. Now all you have to do is figure out what you’re going to do with all that extra time.

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Sunday in the Times: Choking

Choking on GrowthThe front page of tomorrow’s New York Times will feature the first installment in a series called “Choking on Growth,” an in-depth examination of “the human toll, global impact and political challenge of China’s epic pollution crisis.” It’s a major piece of reporting, and as usual you can find it at NYTimes.com alongside similarly excellent, complementary video, multimedia and interactive infographics.

There’s a little more value add this time, though, in the form of a special section on the site devoted to “Choking on Growth.” It’s essentially a micro-site that showcases the entire series — traditional journalism as well as Web-only content — as a coherent package, and it will be updated and added to over the coming days and weeks as the series continues. It’s also the result of a tremendous and not-as-frequent-as-I’d-like instance of our designers collaborating with editors from both the print and Web side, and with our multimedia, video and information graphics teams.

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This Way to the Web, Print Designers!

Some of my best friends are print designers. Really. Here in New York, there’s a vague segregation between online and offline designers, but the local design community is still sufficiently cozy — and the island of Manhattan sufficiently small — that it’s not unusual for print and digital designers to intermingle freely. Dogs and cats, living together. Insane but true.

It’s great, actually. Especially for me. While I have an obvious partiality towards all things digital, my romance with graphic design originally started with print, obviously. That’s all we had in the pre-TCP/IP dark ages. I enjoy the two worlds immensely, even if I do believe the one is going to completely decimate the other like an atom bomb before the decade’s out. Kidding!

Over the past few years, too, I’ve come to see that the purpose of my career (in at least one aspect) is to do what I can to help bridge the two worlds. Part of this is my design sensibility, which hopes to borrow the best of print to help inform the evolving digital world in a way that’s true to the new medium. Part of it is the mission that I set out for myself when I joined the board of directors at AIGA New York, which to me plays a crucial role in our industry’s transition. And part of this is the fact that I work at a company that employs dozens of print designers even as we’re transforming ourselves into a digital enterprise.

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Graphic Design at 70 M.P.H.

In case you missed it, there was a really terrific piece in yesterday᾿s New York Times Magazine called “The Road to Clarity.” Ostensibly a report on how the Federal Highway Administration is transitioning Interstate highway signage away from the typeface Highway Gothic and to the better optimized Clearview, its writer, Joshua Yaffa, manages to elegantly transition the angle of this article into an excellent primer on the nuances and importance graphic design. It’s actually quite slyly done.

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The Framework Formally Known as ’Prints

Grids are good. I’ve said so many times, and I think people are catching on. Not that I’m taking credit for the rising stock of this creative tool among Web designers, mind you; I just wanted to say how happy I am that more and more thought is being put into what it means to use typographic grids as a layout principle in digital media.

What’s even better, a lot of this new thought goes far beyond what I myself would be capable of contributing to the conversation. Take the Blueprint framework, for example (not to be confused with the promising Blueprint content management system from Inventive Labs). It’s a foundation for developing typographic grids using Cascading Style Sheets that was developed by Norwegian tech student Olav Frihagen Bjørkøy and released last Friday after several months of development. It’s an impressive piece of work that’s leagues past what I could have offered in terms of technical insight into how to build grids more efficiently for today’s browsers.

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