Subtraction.com

New, Improved Original Flavor!

This is it, the site is launched. As soon as I’m done posting this, I’ll send out an email announcement and update the feeds so the new posts will start showing up in news readers. Not everything works perfectly yet, but it’s mostly here. If you’ve been patiently waiting for this day, I thank you for coming back.

Things have changed around here fairly dramatically, but I’ve tried to keep some sense of the old design. For comparison, here’s a post from last year with the Six.5 design, and here it is again with the version 7.0 design. Different but the same, right?

Below: Black and white and read all over. The Subtraction 7.0 look and feel.

Any Color You Want, So Long As It’s Black (and White)

Straight away, I know some people are just going to hate the color scheme. This is based on established evidence; I had a few people to whom I revealed the design in previews greet it with dimmed enthusiasm, to put it kindly. I really struggled with whether to impose such a stark departure in color on readers, and went back and forth on it several times.

In my early design comps, I tried to imbue the site with a bit of the lush, Aqua-influenced interface aesthetic that has become popular in Web design. This is a style of which I’m a huge fan, and for which I have a great respect, but in the end, I came to the conclusion that it’s not a style for which I’m particularly well suited. I’m much more comfortable with a reductive language, and I decided it was logical to try and embrace that sensibility as much as possible, and have as much fun with it as I can. The black and white palette is an attempt to emphasize that mindset — and satirize it too, a bit. As I mentioned in an earlier post, during the course of production, it’s really grown on me, and I hope it grows on at least a few of you, too.

A Few of My Favorite Things

I had intended to have a few more posts published before relaunching the site that would talk about the various details of the redesign, but time is a thief and I came up a bit short. What I did manage:

There’s more to be said about the rest of the site, but in lieu of full-fledged entries at this point, the things I’m proudest of are the the new Archives page, the monthly archives calendar which looks best when I’ve written lots of posts, and the new Elsewhere ratings system.

Happy New Year!

All weekend, I’ve been rushing to tick items off my list of tweaks for this redesign. I want to go to bed at a reasonable hour tonight, but I also want the site to be in a state that won’t cause me complete embarrassment when someone cleverer than me discovers some glaring mistake I made in getting it launched. The pressure is so preoccupying, I forgot to wish everyone a happy new year. So, happy new year!

+