Below: Black and white and read all over. The Subtraction 7.0 look and feel.
Any Color You Want, So Long As It’s Black (and White)
Straight away, I know some people are just going to hate the color scheme. This is based on established evidence; I had a few people to whom I revealed the design in previews greet it with dimmed enthusiasm, to put it kindly. I really struggled with whether to impose such a stark departure in color on readers, and went back and forth on it several times.
In my early design comps, I tried to imbue the site with a bit of the lush, Aqua-influenced interface aesthetic that has become popular in Web design. This is a style of which I’m a huge fan, and for which I have a great respect, but in the end, I came to the conclusion that it’s not a style for which I’m particularly well suited. I’m much more comfortable with a reductive language, and I decided it was logical to try and embrace that sensibility as much as possible, and have as much fun with it as I can. The black and white palette is an attempt to emphasize that mindset — and satirize it too, a bit. As I mentioned in an earlier post, during the course of production, it’s really grown on me, and I hope it grows on at least a few of you, too.
A Few of My Favorite Things
I had intended to have a few more posts published before relaunching the site that would talk about the various details of the redesign, but time is a thief and I came up a bit short. What I did manage:
All weekend, I’ve been rushing to tick items off my list of tweaks for this redesign. I want to go to bed at a reasonable hour tonight, but I also want the site to be in a state that won’t cause me complete embarrassment when someone cleverer than me discovers some glaring mistake I made in getting it launched. The pressure is so preoccupying, I forgot to wish everyone a happy new year. So, happy new year!