Fri 02 Jan
Non-disclosure agreements and a general respect for our clients’ privacy generally preclude any mentions of current Behavior projects here, but I’m going to make an exception of a sort for the work we’re currently doing for the American Institute of Graphic Arts. Since late last summer, the AIGA has been working on a major overhaul of their core Web sites, and we’ve been privileged enough to take part in redesigning one of the major hubs of aiga.org (I’m not going to say exactly which one). We’ve had the pleasure collaborating with my pal Naz over at Weightshift, and to design alongside the likes of Flat, which has made for one of the most interesting design processes I’ve been through. After some hiccups, I think we’re getting close to a really sharp solution, one that draws not only on the work of our aforementioned peers, but also on some of the ideas we started playing with on Gain and the work I’ve been doing here on Subtraction.com. There’s a long way to go, but I’m pretty excited about it.