A New Visual Identity for Adobe XD

New Visual Identity for Adobe XD

Here’s a project that my team at Adobe has been working on for a long time. In addition to steering the design of Adobe XD, our design and prototyping tool for UX/UI designers, late last year we also took on the task of refreshing its visual identity. You can see the results on our new website at Adobe.com, but you can get a sense for the visual and motion vocabulary we created in this video reel.

If you’re interested in learning more, I wrote about the thinking that went into this work over at XD Ideas. And keep an eye out for more applications of this identity across Adobe XD and related sites and touchpoints soon.