Keynote Schizophrenia

Keynote 2My copy of Apple’s iWork productivity suite arrived the week before last, just in time for me to get it installed and running before leaving for Nashville. I’ve done little more than install, open, and briefly monkey around with one of the templates in the suite’s Pages word processing and layout application, so the jury’s still out on it. But for the past ten days or so, I’ve been putting its other component, Keynote 2, through its paces.

In anticipation of a big meeting last Thursday, I used that program to prepare a major presentation, replete with about 20MB of screen shots and perhaps two dozen informational graphics constructed in Adobe Illustrator. Understanding that no software upgrade will ever embody that elusive ideal of perfectly balanced features, elegance, performance and ease of use, I have to say that I’m pleased with the upgrade, but also impatient to see the next revision.

Of course, I’ve been holding out hope for a Keynote upgrade for so long that the fact that it had been upgraded at all — that Apple had not, as I feared, decided to abandon it — already had me pretty worked up. It’s a little embarrassing how much of a geek I’ve become for presentation software. But even in its first, glaringly incomplete form, Keynote was head and shoulders above the market-dominating PowerPoint. For someone who had spent years wrestling with that program’s frustratingly imprecise and counter-intuitive design controls, the debut version of Keynote was a lot of fun to use — and fun makes all the difference.

Still Not Perfect

Still, I’m not so easily satisfied. Apple has made some definite improvements in the software, but there remain some stubbornly under-engineered feature areas. Among the former, there are nontrivial improvements to slide transitions and object animations (“builds”), increased control over table formatting, overhauled support for rich media like Flash, and the addition of fairly robust hyperlinking tools. All great stuff, and all of it makes Keynote still a much more powerful and compliant presentation platform than its Microsoft-authored rival.

And yet, there remains some awkward shortcomings, perhaps stubbornly exempted from review by Steve Jobs himself. One good example is the pasteboard. As a designer, I’m accustomed to being able to move items on and off the ‘live area’ of a design piece in the fashion of the QuarkXPress or Adobe Illustrator pasteboards. But Keynote restricts access to the top and left, pegging the live area right up against those edges. There’s no good reason for that that I’m aware of.

Below: Inspector gadgets. The original Keynote inspector, at right, and version 2’s slightly more complex update, at left.

Similarly, Keynote retains some of the most elegant text rendering features in any software program; typography looks beautiful in this program. Obviously someone spent a good deal of time ensuring that, if nothing else, a completely unornamented slide in this program beats the pants off of a PowerPoint slide in the areas of kerning, leading and edge smoothing. Which makes it even odder that the program allows so few controls beyond the simple text box of bullet points — no multi-column support of any kind, no secondary text boxes, no text-flowing from box to box, and absolutely no hint of a style sheets-based system for centralization of text styles.

Keynote Inspector 1 and 2

Simple vs. Complex

What’s apparent to me is that Keynote 2’s engineers could not reconcile the professional-grade typographic controls that their work suggests with Apple’s own, obsessive mandate to ‘keep it simple, stupid.’ In fact, this schizophrenia is at play all over this program; for every improvement, there is a hedging in evidence. Users can apply the aforementioned build animations, for instance, to create beautiful and complicated effects, and yet they must all be applied through an inordinately simplistic interface that seems to suppress truly low-level creative control.

Take a look at Keynote 2’s Inspector palette, too, for the clearest demonstration of this tension between elegant orchestration of UI elements and incremental feature-itis clutter. The Inspector is meant to serve as a central repository for nearly all design controls. It uses a tab-like metaphor to allow users to page through multiple tool sets inside of a single floating palette, and its design is meant to offer an antithetical alternative to the myriad of floating palettes crowding the interfaces of popular software from Microsoft, Adobe and Macromedia, among others.

Keynote Icons

In its first incarnation, the Inspector was a well-composed feature that, if somewhat limited in the powers of its constituent parts, was at least a model of elegance. Apple has obviously worked hard to preserve as much of that as possible in this new incarnation, but it’s apparent that accretion is setting in. The Inspector now includes ten tabs instead of just eight, resulting in a worryingly Redmond-like parade of unlabeled icons across the its header area. What’s more, five of those ten tool sets are divided into sub-areas, accessed by tab-like widgets of their own, for a total of fifteen different functional areas. To their credit, the architects have done a decent job ensure that everything still makes sense (mostly), but true simplicity has now been lost.

Above: Icons for the original Keynote, left, and version 2. It annoys me to no end when icons change so drastically and for no good reason, but I don’t think either one looks like a particularly convincing podium.

In the Future

I’m spending a lot of time harping on Keynote 2’s shortcomings. Actually, I have a longer list of low-level frustrations, as well, but my intent isn’t to cast aspersions on this version’s worthiness. It’s a good, solid program, and its deficiencies don’t detract from its superiority over its primary rival. All I mean to do is point out the fact that true elegance in software design is not only painfully difficult to achieve, but it’s even more painfully difficult to maintain as a product matures. As I mentioned, I’m thankful for these new features but they’ve only served to make me impatient for a new revision. As Keynote’s architects sit down to map out version 3, the question of whether the program is a professional tool geared towards power users or an elegant enabler of beginning users will become even more apparent.



  1. Oh no! It’s that snapback icon, again. In Safari it snaps back to Google search results; in iTunes it snaps to the currently playing song; but I can’t imagine what it means as an Inspector tab.

  2. It means hyperlink for some reason. I figured that out the other day while playing with Pages.

    Kudos to Apple though for having similar button panes for both Pages and Keynote. Good stuff.

  3. schizophrenia doesn’t mean multiple personalities! please don’t use the word if you don’t know what it means.

  4. I’m not sure I was using a “multiple personalities” metaphor there at all. What I meant was that Keynote’s latest revision exhibits “contradictory or antagonistic qualities or attitudes,” which is one of the definitions of schizophrenia as provided by Merriam-Webster.

  5. If you want to create rich presentations, the use Illustrator – layout everything perfectly and generate a PDF. You can then use Acrobat to play-back this as you intended.

    Keynote and Powerpoint have many short-falls – Keynote though, is a reasonably well designed package. Powerpoint has been out (in one form or another for maybe 10+ years), give Keynote a chance.

  6. give keynote a chance?

    More like a kick up the arse – this is a hugely annoying program – “what no bullets in two text boxes? – why?”

    What about changing something inside a group withoout having to repeat everything you have done so far?

    pdf or related is the way I would go but sadly I need to put a film in somewhere.