Tue 21 Sep
This compilation of screen grabs from various ad agencies’ Web sites as seen on the iPhone shows how slow the advertising industry has been to respond to the advent of a Flash-less environment. A disproportionately large number of them are broken due to the unavailability of Flash, and almost all of them show a poor regard for graceful degradation. If you’re running a multimillion dollar business, as I assume most of these agencies’ clients are, why would you trust your marketing and advertising to a company that still, three years after its introduction, can’t design for the mobile computing device that dominates the popular discourse? See the full inventory here.
On a side note, the Swedish outpost of Grey Advertising has gone in the completely opposite direction: the TAXI Creative Network reports that Grey Stockholm has abandoned its own site and moved entirely over to Facebook. That’s embarrassing in a whole different way.