Why Mobile ROI Is So Hard

Ratings

4 of 5 stars
What’s this?

Ameet Ranadive, product manager at Twitter, dives into the conspicuous gap between consumer time spent on mobile devices and ad spending on mobile devices. In short, ad spending lags consumer attention, and mobile usage and behavior are the reason why. These are hard problems but they’re solvable — and they represent a tremendous opportunity. Full article here.

+