My Column on Columns

For as long as I can remember, designers working in digital media have wanted the ability to lay out text in columns — first on the Web, now within multitouch apps. I’ve flirted with it myself, back when when it was relatively difficult to pull off, but in recent years CSS3 has made it possible, if not probable, that columnar layouts can be delivered to wide swaths of Web users. On multitouch devices, iOS developers routinely columnize text using Core Text and other methods, and their successes with these techniques have led columnized text to be common on that platform, creating perhaps the most ‘print-like’ digital layouts we’ve seen yet.

It wouldn’t be unreasonable to suggest that, along with other recent improvements in digital typography, columnized text augurs the future of digital layout design. That is, some might argue that screen-based content will over time look more and more like magazine-style pages, where text is flowed from one parallel column to another, rather than the more common Web convention in which a block of text exists in a single column, reading top to bottom within a screen that scrolls.

I take a different position, though. I think that the desire to approach screen-based layout with columnized text is misguided. Multiple columns are an effective layout technique in print because they improve legibility for long blocks of text. But for digital media, it’s my feeling that they make it harder to read text.

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Paper Toss

I consider myself lucky that I have some modest respect from among my peers in the design industry, and I also consider myself fortunate that many of these designers like to keep me abreast of their recent works and new projects. As a result, I get a fair amount of posters, pamphlets, books, magazines and assorted other promotional stuff, usually mailed to me but occasionally pressed upon me in person, too.

Many of these items are very creative and quite stunning, and I’m often impressed by the time, labor and expense that goes into them. But I also find them somewhat bewildering and, if I’m honest, burdensome.

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Hypercities

Ratings

3 of 5 stars
What’s this?

This project from UCLA lets you overlay historical maps of any one of about twenty cities onto contemporary satellite photos of that same city, all in a Google Maps-based interface. It makes for a fascinating comparative exercise, and doubles as a good reminder that as authoritative as information graphics might seem to be — many of these maps were canonical in their day — they can still be quite subjective and even misleading, especially with the benefit of historical hindsight.

Hyprcities

You can play with Hypercities over here.

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Canal St. Cross-Section

Ratings

3 of 5 stars
What’s this?

Sculptor Alan Wolfson created this “core sample of a city street. As though you took a street, dug it up, and lifted it straight off the earth.” Roughly a two foot cube, this model reproduces in beautiful miniaturized detail everything from the air conditioning unit installed above the entrance to a pizza parlor to the interior of the pizza parlor itself to the subway station directly beneath it.

Canal St. Cross-Section

This sculpture will be on display in June in New York at the Museum of Arts and Design’s exhibition “Otherworldly: Optical Delusions and Small Realities” but you can see close-ups at the sculptor’s Web site.

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Condé Nast Slows Rollout Pace of Its iPad Magazines

Ratings

1 of 5 stars
What’s this?

Ad Age reports that after disappointing sales of the titles it launched soon after last year’s debut of the iPad, Condé Nast is slowing down and reassessing their app strategy on a publication by publication basis. Some choice quotes include this one from an unidentified publisher:

“They’re not all doing all that well, so why rush to get them all on there?”

President Bob Sauerberg said:

“There hasn’t been any fundamental shift in our plans, commitment or enthusiasm regarding apps… From the onset, our strategy has remained fluid and responsive to the marketplace. Given our industry lead, with digital editions from eight of our titles on the iPad and more on the way in addition to a good deal of learning under our belt, we are increasing our focus on distribution and sales efforts that will encourage scale.”

First, that’s corporate spin for “Our products were not very good and no one wanted them.” Second, an increased focus on distribution and sales is fine, but what the company really needs to double-down on is its user experience strategy — which was terrible. That’s the real root of why these apps are not “doing all that well.” Working even harder to distribute and sell bad products is a waste of energy.

Read the full article here.

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The 50 Things Every Graphic Design Student Should Know

Ratings

2 of 5 stars
What’s this?

British designer Jamie Wieck from the studio Airside compiled this list of useful wisdom for design students about to enter the workforce. Most of them are fairly straightforward if not obvious, but there are some useful nuggets in there (e.g., “Don’t get drunk at professional events.” If only someone had mentioned that…), and I enjoyed reading through them.

50 Things Every Graphic Design Student Should Know

The whole list is also very digestible thanks to its uniquely 21st Century formatting: each tip is no longer than 140 characters. Whether it’s a good thing or a bad thing that advice intended to inform a decades-long career has to be boiled down to tweet length, I’ll leave that to readers to judge. You can zip through all fifty here.

As a related aside: I wrote a post late last year called “Students Don’t Do as I Have Done.” It covers some similar ground, and some folks have told me they found it helpful. You might want to check it out here.

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Back of a Web Page

Ratings

4 of 5 stars
What’s this?

This is a small, simple and limited idea, but it’s executed so cleverly that I can’t help but be impressed: hypothetical illustrations of what the back of some iconic Web sites might look like if they did indeed have a back. The first one, an illustration of reverse side of Google is fine, but they get much more clever very quickly. For instance, here’s the back of YouTube:

Back of a Web Page

See all of them — there aren’t many, but they’re all good — over here.

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The Illustrious Omnibus of Superpowers

Ratings

1 of 5 stars
What’s this?

It’s really difficult to resist linking to the many gimmicky infographics that have become popular on the Internet over the past couple of years, especially as the form seems to be getting ever more popular, and especially as the work produced within this meme gets better and better at tapping into our most defenseless childlike whims.

A case in point is this “taxonomic tree of over 100 wondrous powers and abilities, with over 200 superheroes and supervillains as examples thereof.” It applies a deadpan seriousness to an inherently silly topic — a comprehensive catalog of the various super-powers that comic book characters have adopted over the years — making it irresistible to those of us who enjoy nurturing our pre-adolescent whims using the language of, well, of modern capitalism, really.

The Illustrious Omnibus of Superpowers

You can view the poster at full size and even buy yourself a copy over at Pop Chart Lab. Upon closer inspection, you may agree with me that it’s nicely designed and wittily executed and a very enjoyable bit of ephemera that will be easily forgotten before the weekend is out.

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