This Way to the Web, Print Designers!

Some of my best friends are print designers. Really. Here in New York, there’s a vague segregation between online and offline designers, but the local design community is still sufficiently cozy — and the island of Manhattan sufficiently small — that it’s not unusual for print and digital designers to intermingle freely. Dogs and cats, living together. Insane but true.

It’s great, actually. Especially for me. While I have an obvious partiality towards all things digital, my romance with graphic design originally started with print, obviously. That’s all we had in the pre-TCP/IP dark ages. I enjoy the two worlds immensely, even if I do believe the one is going to completely decimate the other like an atom bomb before the decade’s out. Kidding!

Over the past few years, too, I’ve come to see that the purpose of my career (in at least one aspect) is to do what I can to help bridge the two worlds. Part of this is my design sensibility, which hopes to borrow the best of print to help inform the evolving digital world in a way that’s true to the new medium. Part of it is the mission that I set out for myself when I joined the board of directors at AIGA New York, which to me plays a crucial role in our industry’s transition. And part of this is the fact that I work at a company that employs dozens of print designers even as we’re transforming ourselves into a digital enterprise.

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Passing on Periodicals

Speaking of magazines, does anybody read them anymore? Which is to say that while I’m sure there are plenty of folks who continue to buy, subscribe to and read traditional periodicals, I realized recently that I’m not among them.

The other day, I was over at a friend’s house and was surprised to see that she had copies of Monocle and Good Magazine on her coffee table. Well, I wasn’t surprised by that so much as I was surprised by how interesting I found them, at least for the short spell in which I was flipping through their pages as my friend and I chatted. I have complaints about the art direction in Monocle, but between those two, I can’t deny that compelling stuff is happening in magazine design these days. Add just about any given week’s issue of New York Magazine to the mix, and you have a pretty good survey of some of the most absorbing design happening anywhere. The problem is that they’re like lipstick on a pig: some of the best design being done today is being wasted on magazine content.

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Graphic Design at 70 M.P.H.

In case you missed it, there was a really terrific piece in yesterday᾿s New York Times Magazine called “The Road to Clarity.” Ostensibly a report on how the Federal Highway Administration is transitioning Interstate highway signage away from the typeface Highway Gothic and to the better optimized Clearview, its writer, Joshua Yaffa, manages to elegantly transition the angle of this article into an excellent primer on the nuances and importance graphic design. It’s actually quite slyly done.

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