To Wrap It Up, I’ll Take It

Here’s one of my favorite design innovations ever: there is a subtle, dotted grid pattern printed on the backside of Hallmark gift wrap that serves as a guide as customers cut away the necessary amount to wrap presents. This allows you to shear away an amount of paper that’s much closer to what you actually need to wrap a gift, and to easily do so at more or less right (i.e., ninety degree) angles — in both cases, you save paper, which is good for you, the environment and Al Gore. Everyone wins.

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