Groupthink Made Easy

Writeboard37signals released Writeboard today, the latest release in what’s surely shaping up to be 37signals Office — a line of indispensable productivity applications that all happen to be intimately and prohibitively hooked into one another. So, look out Microsoft.

I’m only half kidding about that last bit, but it is true that Writeboard is now open for business and, being 100% free and almost completely great, I’m sure there will be plenty of business to be had.

The product is best described as a collaborative, versioning online text editor, and at first I thought it was the super-elegant wiki creation tool that I’ve been anticipating for a long time. As it turns out, Writeboard purposefully eschews wiki-linking (too “techy,” Jason Fried told me) and instead favors a reductive, straightforward approach to allowing people to jointly create documents.

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