It’s been so long that I’ve been wanting to write this weblog entry that I almost don’t even know what to say anymore. So I’ll be blunt: earlier this year, Behavior was fortunate enough to have been selected to redesign the online edition of The Onion. Our assignment: a major overhaul of the satirical newspaper’s online presence from top to bottom, and to help their Web team open up the entirety of their online archives — previously subscription-only, now freely available to everyone, gratis. A huge undertaking.

That wasn’t the whole of it though, as we were also enlisted to perform a comprehensive overhaul of The Onion’s pop-culture review section, The A.V. Club, including a complete rethinking of the way that publication expresses itself online. It’s never garnered the attention that the satirical content has, but the A.V. Club is sometimes my favorite part of the paper — in any given week, they run some of the most intelligent and engaging reviews you’re likely to read on any new movie, album, book or video game.

We actually launched the A.V. Club several weeks ago — you can see it now at — AVClub.com — but wanting to keep things hush hush until both redesigns went public, we kept it mum. The Onion, by its nature, was more complex and more involved, and we’ve spent the intervening weeks working with their Web team to make the new site a reality at a pretty intense rate. And now, tonight, it’s finally done; it launched earlier this evening and you can go see it at TheOnion.com.