Where’d the Ambition Go?

iMacMy initial thought on Apple’s new iMac, which was announced today at Apple Expo in Paris, is that it’s a nice bit of engineering, but unfortunately it amounts to little more. That the product team seems to have jumped through some nontrivial technical hoops in fitting a G5-based CPU on the back of an LCD screen seems insufficiently impressive to me — I wanted something more groundbreaking. The form factor of the iMac line has, since its inception in 1998, always represented the vanguard of Apple’s consumer thinking; both the net appliance cutesiness of the original and the elegant, sunflower-like articulation of its 2002 successor were new ways of thinking about consumer computing.

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