Sat 05 Jan
If I had a lot more time on my hands, I’d learn video. It seems like a blast. But I’m struggling enough already to keep up with the relatively static brand of design I get paid to do; a self-initiated foray into the world of motion seems expensive and time-consuming.
Still, I had fun messing about in a completely primitive way with video last month. I was invited by Jennifer Daniel, Erin Sparling and Amit Gupta to create a short bumper message for their new site, Command-Shift-3 — which is billed as being “like Hot or Not, but instead of clicking on hot babes, you click on hot Web sites.” It’s a cute idea, and in the early days, at least, Subtraction.com was a leader in the head-to-head competitions.
Luckily Jennifer, Erin and Amit were soliciting very short, simple movies, shot exclusively on webcams, which set the right casual tone for me. I came up with this one-take idea and knocked it out in about thirty minutes. (You can also watch several additional contributions from other Web-famous persons over at CommandShift3.com.) Like the title cards I did in November for Blue Eyes Magazine, I quite enjoy these simple, short assignments; there’s something thrilling and low-stress at once about coming up with creative ways to do a lot with not very much and within a short amount of time. Certainly, it’s a pleasant diversion from the meetings, planning and paperwork of commercial design work. Enjoy.