They Rule

They RuleThis is a staggering site, the first in a long time to jolt me with excitement about the world of design and its relevance in modern society. Not only is it designed simply and beautifully, but it favorably represents the enormous potential of design to create tremendous windows of understanding from oblique data sources. “They Rule” is a dynamic representation of the intricate relationships shared by the men and women behind America’s most powerful companies. It’s a Flash presentation driven by a database on the backend that allows users to not only explore these relationships, but submit additional information — to add to the collective knowledge base. It’s a wonderful piece of work, but it will make your stomach cringe with a kind of horrible realization that we’s mostly all just peons.