Speaking of film posters, there’s a theater that I pass every morning on 19th Street that has posters for the upcoming sequels “Charlie’s Angels: Full Throttle” and “The Matrix: Reloaded.” They have a single “Charlie’s” poster flanked by two “Matrix” posters, and when I first saw this I had to do a double-take. At first glance, it would appear that these all promote the same film. Come to think of it, I’d gladly pay to go see “Charlie’s Angels” fight the tech-heads from “The Matrix.”
They’re both teaser campaigns for sequels, which probably explains their similar approach to, er, teasing: white backgrounds that omit context, obscuring or cropping the face (traditionally the central focus of any movie poster), and a heavy reliance on the idea that you already know something of the franchise.
It’s a bit unfair to characterize these as knock-offs of a similar idea, because I think the “Reloaded” posters are actually quite well-designed. I just hope the movie, which frighteningly looks like it succumbs to the idea that more characters are better than fewer, lives up to all the expectations.