One of the most gratifying things about launching a major Web site in June of 2003 is actually launching a major Web site. The scale and complexity of Chase Credit Cards is almost a throwback to the days of the dot-com boom, except that, all modesty aside, together Chase and Behavior executed it with far more efficiency and far less overhead than we’d have done it in 1999.
We had some major challenges here, not least of which was to create an information architecture and a look and feel that would complement the existing Chase.com style — while also answering the unique needs of the Cardmember Services division. I won’t get too much into the mode of marketing our services here, but suffice it to say that we’re all very proud of the final solution.
To be fair, I pretty much sat on the sidelines during this project, focusing on other clients while three of my partners dedicated countless late nights and weekends to making this a reality. So I should say that I’m proud of them. So, thanks to Mimi, Ralph, Jeff and the entire CCS team, and thanks to Chase, too, for being so kind to us over the past eighteen months or so.