So I was thinking: one thing that even Greg’s improved Presidential daily briefing might benefit from is more zing in the copywriting, as Larry Tate might say. I mean, Greg’s format is spot on in terms of visual prioritization, but had it been in use that August, I think President Bush would still have read it something like this:
Right: Redesign all you want, this is probably what W. would have taken away from it.
Here’s a version where the copy is a little ‘bolder.’ Hopefully, something like this might have gotten Bush off the ranch, but really, you never know, do you? There’s no point in dwelling on past mistakes. Unless they were committed by that no good bastard Bill Clinton. Him we’ll fry.
Beautiful! There was a story about this in the WSJ, a slightly less abrasive spin. It’s motivating to see designers take action, and ultimately, some responsibility. We can do more than sell stuff after all.
Of course with 20-20 hindsight these kind of bold titles are possible, but in reality nothing was 100% accurate. ‘Bin Laden in a 100% Ass’ might work….
Isn’t it about time someone adds, “President Bush, this memo is important and you should care about this message”
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