Citizen Daddy

Citizen ChangeA few weeks ago I mentioned that Behavior helped Sean “P. Diddy” Combs launch Citizen Change, his voter registration initiative with an extensive, Flash-based multimedia show that accompanied his press conference. Today, I’m happy to say that we’ve just re-launched too. It just went live, like, this morning — after a ton of blood, sweat and tears from our design team (I wasn’t a part of it, but it was easy to see that those folks worked their tails off, and with terrific results). Go check it out.