is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
No One Gets Out of This Portfolio Alive?
There’s also the argument to be made that, in a portfolio site (or section of a site), opening new windows is entirely appropriate. The purpose of such a Web page is to provide, as one colleague put it, “a menu” from which users can select work, review it, and to which they then return to repeat the cycle. To send them away to another site in the same browser window may be tantamount to losing them forever — forget usability, it’s a sales failure.
Could be, could be. Though I always feel like users navigate plenty of menus throughout the Web — at Amazon and Del.icio.us, among others — and that most of them don’t spawn new windows, and those same users have no problems using the Back button to get back (like the scroll bar, I’m a firm believer in the idea that users will use these browser features instinctively and inveterately).
Usability vs. Marketing
The tension here is between usability principles and marketing — between serving as a kind of exemplar of good practices for Web design on our own site, and fulfilling a marketing need to ensure that every customer is retained absolutely and without fail. I don’t really buy spawning new windows as a key to the latter, because I feel like we will tick off more users than we’ll convenience. But I keep coming back to the idea that it is a portfolio site, after all, and also to the fact that I’m a stubborn bastard. So if you have a cogent counterpoint to my own position — especially if you run a portfolio site of your own — please school me, yo.+