NYT: Nowadays, It’s All Yours, Mine or Ours


2 of 5 stars
What’s this?

“Madison Avenue has become obsessed with using the word ‘my’ — along with ‘your’ and ‘our’ — in advertising slogans, as well as in the names of brands, products and even a new television network.” Notwithstanding the fact that my employer is launching a new feature called “My Times,” I’ve never been a big fan of this branding ploy.