is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
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The latest in my string of side projects is now shipping today: a modest contribution that I made to 
I love it, and I’d buy a tee shirt in an instant.
Nice job!
It’s an awesome button, Khoi. Thanks again for contributing!
What isn’t very clear from the photo is that the magenta-cyan contrast makes “Fucking” appear to float off the button. (And the button is really magenta — the photo isn’t quite color-correct.)
I missed the whole point of this gig entirely. Naz liked it but I want a do-over!
Hell fucking yeah, I’d wear it.
Andrew: thanks for clarifying. I actually haven’t gotten my hands on one yet, so I can’t wait to see it! Thanks for asking me to participate.
Tmesis and typographical juxtaposition. How can it get any better?
Of course, you’ve left me cycling through my font list to see what else may work…
Very cool. I would say yours is definitely the button I’d most like to have on my backpack, although the mezzoblue one is nice too but just not as button-y somehow. I don’t know if I could deal with a magenta t-shirt, but I like the concept.
What was Greg thinking? (Just kidding.)
Ballsy move from Mr. Arial himself. Loved it.
(Confidential to G. Storey – next time read the brief, wouldya?)
(PS – Greg’s is my favourite.)
hell yeah i’d wear it. helvetica rocks! though i really love trebuchet for some reason.
*crickets*
i know i know. so sue me!
I would buy a shirt in a heartbeat!
Dave: Ack, is it really within reason to call me “Mr. Arial”? That depresses me. If I could get Helvetica to render more reliably across platforms, I’d ditch this two-bit knockoff in a moment.
Anyway, yeah, I like Greg’s the best too. Aside from mine!
Not at all Khoi, that was meant ironically. Though, I’m still holding out for Subtraction: Akzidenz Edition.
I would buy one, but not in pink/blue (magenta/cyan, whatever). Black/green and I might buy two.
I’d sport that as a shirt 🙂
You spelled “Hell” wrong.
*cough*
Jason – hah!
Khoi, Dave, Greg, Jason and Jim — thanks for taking part. Much appreciated. Greg, I love your button so much I take baths with it.
Khoi — t-shirt, yes! And in that colour too.
Thanks, I’m encouraged and if I can get my act together, I will definitely run a bunch of tee shirts for sale. I really like that color a lot, but if I’m going to invest money in such a production, I think I’d go with a color that’s a little less polarizing.
I’d buy 2, keep the color combo. It’s a bold statement it should be a bold shirt!
Khoi, I think before you can make t-shirts you have to quit your job and blog full-time. I could be wrong, you might want to check Wikipedia or something.
Greg, how about if I start with a pledge drive or something first?
Awesome! T-shirts! Since favoritism has been allowed and encouraged here, I won’t be too shy to say that I would buy two t-shirts – one from Khoi, even though it’s hell fucking magenta, and one from Naz, I love the little birdie.
Great stuff. Seems like they ship world wide too, so I will definitely get me a set! 🙂
Yeah, I’ve got to get one of these. Considering the license plate on my car is “HLVTICA” and all.
Also, I’d be into the t-shirt, but I agree that magenta is a polarizing color. It sure doesn’t fit with much of anything in my closet.