is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
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The logo for The Urban Forest Project is hideous. I hope they made it look amateurish and clumsy on purpose – “Oh, how rustic!”
I agree completely. A Rosewood education campaign is in order. The Fill font is only for coloring the typeface!
Font purism aside, the project is wonderful.
I’m actually partial to the way Rosewood Fill is used here, regardless of it’s intended use. It has an unassuming, quirkyness to it, like an unrefined, irregular Clarendon. That’s probably exactly why they chose it.
It is indeed the reason they chose it – the same reason it has been, for the past few years, the snap-to font for anything rustic, western, or antique. My condemnation is as much for its misuse (the result being inauthentic) but also for its ubiquity in today’s designscape. There are just so many more authentic and thoughtful options.
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